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Stock my store
A kirana owner restocking everyday products from an orange delivery crate

ASCEND FOR RETAILERS

60 minutes to a full shelf.

Snacks and namkeen, picked from nearby inventory and delivered before an empty shelf costs you the next sale.

Stock my storeSee how it works

60-minute delivery window

3,000+
active stores
100+
curated SKUs
60 min
delivery window
2
dark stores live

FOCUSED ASSORTMENT

Fast movers, ready for your shelf.

A practical range of everyday snack categories, selected around what neighbourhood shoppers come back for.

  • Fast movers

    Namkeen & Chana

    Savoury namkeen and chana mixes from CRAX and JABSONS, the counter's steady sellers.

  • Fast movers

    Roasted & Kaju

    Roasted peanuts, kaju and dry roasted packs that move all day.

  • Fast movers

    Wellness Snacks

    MyUpchaar Ayurveda's better-for-you snack range for health-conscious shoppers.

  • Fast movers

    Impulse Counter Packs

    Small-ticket snack packs that keep the counter moving.

ONE RESTOCK RUN

From restock list to shelf in one run.

One clear route from what your store needs to what arrives at your counter, without waiting for the next distributor round.

  1. 01

    Choose your essentials

    Tell us which fast movers your store needs and where your shelves are running low.

  2. 02

    We pick nearby

    Your restock is picked and checked from inventory already positioned in your cluster.

  3. 03

    Shelves restock fast

    The order reaches your store inside the 60-minute service window, subject to cluster availability.

FOR RETAILERS

Stock what your counter actually sells.

A focused snacks range, picked from nearby inventory and restocked before the shelf runs empty.

Restocked within 60 minutes of order

  • Every snack SKU, one order

    100+ curated snack SKUs across namkeen, roasted packs and wellness snacks, sourced from CRAX, JABSONS and MyUpchaar Ayurveda.

  • Picked from nearby stock

    Every order is picked and checked from inventory already positioned in your cluster.

  • Shelves that stay full

    Consistent fill rates on the fast movers that matter, run after run.

Stock this range

Brands served through Ascend

  • myupchaar
  • Crax
  • Jabsons
  • Lahori Jeera

FOR SNACK BRANDS

Reach more neighbourhood shelves.

Put products closer to active demand with local execution and a clearer replenishment trail.

Already live on AscendCRAX · JABSONS · MyUpchaar Ayurveda

  1. 01

    More neighbourhood doors

    Reach dense urban retail pockets store by store, including outlets outside the usual distributor rhythm.

  2. 02

    Faster product movement

    Nearby inventory and short restock cycles help products return to active shelves with less delay.

  3. 03

    Clearer demand visibility

    Store-level replenishment shows where products move and where the next case should be positioned.

Partner as a brand

THE OPERATORS BEHIND ASCEND

Meet the founders

Pranshu Birla

Distribution and city operations

Pranshu Birla

Founder & CEO

Leads Ascend's ground network, city execution, and the operating systems behind reliable snack distribution.

LinkedIn
Kaustav Mukherjee

Technology and demand systems

Kaustav Mukherjee

Founder & CTO

Builds the demand, routing, and operational software that connects every store signal to physical fulfillment.

LinkedIn

YOUR NEXT RESTOCK

Restock your store with Ascend.

Tell us where your store is. Our team will confirm service in your cluster.

Stock my store Partner as a brand