Distribution and city operations
Pranshu Birla
Founder & CEOLeads Ascend's ground network, city execution, and the operating systems behind reliable snack distribution.
LinkedIn
WHOLESALE SNACK SUPPLY FOR KIRANA STORES
Your distributor comes once a week.
We come in 60 minutes.
Ascend restocks neighbourhood shops with the snack brands their counter already sells. Order what you need, when you run out, and it arrives from a dark store in your own cluster the same hour.
Live in Gurugram and Delhi NCR
- 3,000+
- kirana stores served
- 100+
- snack SKUs to order from
- 60 min
- from order to shelf
- 2
- dark stores live in NCR
The brands already moving through Ascend
THE PROBLEM WE REPLACE
An empty shelf should not have to wait for the weekly round.
Traditional distribution moves on the truck's schedule. Ascend moves on yours.
| What is being compared | Your distributor | Ascend |
|---|---|---|
| When you can order | Whenever the salesman's route reaches your street | Any hour your shelf runs low |
| Time to shelf | The next weekly visit | 60 minutes |
| Where the stock sits | A depot outside the city | A dark store inside your cluster |
| What you can order | Whatever is on the truck that day | The full range, every run |
HOW IT WORKS
Three steps from empty shelf to full one.
One route from what your store needs to what lands at your counter.
- 01
Send your list
Tell us what your shelf is short on. No route, no waiting for the salesman.
- 02
We pick it nearby
Your order is picked and checked at the dark store already stocked for your cluster.
- 03
It reaches your counter
The crate arrives inside the hour and goes straight onto the shelf.
WHAT YOU CAN ORDER
Every snack your counter sells, on one order.
Over 100 SKUs across four categories, chosen around what neighbourhood shoppers actually come back for.
Fast movers
Namkeen & Chana
Bhujia, mixtures and chana from Bikaji, CRAX and Jabsons.
Fast movers
Roasted & Kaju
Roasted peanuts, kaju and dry roasted packs that move all day.
Fast movers
Wellness Snacks
MyUpchaar Ayurveda's better-for-you range for health-conscious shoppers.
Fast movers
Impulse Counter Packs
Small-ticket packs that keep the counter moving between big buys.
FOR SNACK BRANDS
Put your packs on shelves your distributor never reaches.
Ascend carries your range into neighbourhood retail and reports back what moved, store by store.
- 01
Reach doors a distributor skips
Dense urban pockets get served store by store, including outlets outside the usual route.
- 02
Move stock in hours, not weeks
Inventory sits in the cluster it sells in, so a case goes from dark store to shelf the same day.
- 03
See where your product actually sells
Store-level replenishment shows which streets pull which SKUs, and where the next case should sit.
THE OPERATORS BEHIND ASCEND
Meet the founders
Technology and demand systems
Kaustav Mukherjee
Founder & CTOBuilds the demand, routing, and operational software that connects every store signal to physical fulfillment.
LinkedInGET STARTED
Tell us where your shop is.
Leave your number and pincode. We will call back to confirm whether your cluster is already on a delivery route, and put you on the next one if it is not.
Serving Gurugram and Delhi NCR. Prefer email? pranshu@ascendfoods.in