Privacy Policy

Ascend Foods is a proprietorship firm providing data-driven FMCG distribution and go-to-market intelligence services in India. We operate a platform used by brands, distributors, retailers, and field sales teams to manage orders, distribution, and related operations.

For any privacy-related questions, you can reach us at kaustav@ascendfoods.in.

We may collect the following categories of information:

• Contact information — name, business name, phone number (including your WhatsApp number), and email address.
• Account and profile information — login credentials, role, and organization details for users of our platform.
• Business and transaction data — orders, invoices, outlet and retailer details, inventory, and other operational records you submit to the platform.
• WhatsApp messaging data — the content of messages, media, and other information you send to or receive from us through WhatsApp, along with associated metadata such as timestamps and delivery status.
• Technical and usage data — IP address, device and browser type, and how you interact with our website and platform.

We use the information we collect to:

• Provide, operate, and improve our platform and services.
• Communicate with you over WhatsApp and other channels, including order confirmations, delivery updates, account notifications, support, and service-related messages.
• Process orders, manage distribution, and fulfil our business operations.
• Respond to your enquiries, requests, and support tickets.
• Maintain the security, integrity, and reliability of our services.
• Comply with legal and regulatory obligations.

We use the WhatsApp Business Platform to communicate with our customers and partners. When you message us on WhatsApp, your messages are processed in accordance with this Privacy Policy and with WhatsApp's own terms and policies.

We only send WhatsApp messages to recipients who have provided their phone number and opted in to receive communications from us, or where otherwise permitted under WhatsApp's policies. You can opt out at any time by replying "STOP" or by contacting us at kaustav@ascendfoods.in. We do not use WhatsApp message content for advertising purposes, and we do not sell your WhatsApp data.

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business, such as cloud hosting, messaging infrastructure (including Meta Platforms / WhatsApp), and analytics providers, under appropriate confidentiality obligations.
• Business partners such as brands and distributors, only as necessary to fulfil orders and provide our services.
• Legal and regulatory authorities when required by applicable law or to protect our rights, users, or the public.

We retain your information for as long as necessary to provide our services, fulfil the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may have the right to access, correct, update, or delete your personal information, and to withdraw consent for certain processing. To exercise these rights, contact us at kaustav@ascendfoods.in. We will respond in accordance with applicable law.

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

If you have any questions or concerns about this Privacy Policy or our handling of your information, please contact us:

Ascend Foods (Proprietorship Firm)
Khasra No. 1046/3, Wazirabad Marg,
Gurugram, Haryana 122003, India
GSTIN: 06DLXPB3523G1Z3
Phone: +91 78916 61335
Email: kaustav@ascendfoods.in